Smoking delight since 1888 – Villiger is a company with a long tradition. It origins is in Pfeffikon, Switzerland. Expansion into neighbouring Germany and the founding of the subsidiary took place in 1910. Today, the company has over 1600 employees worldwide, with production facilities in Germany, Switzerland,Brazil, Nicaragua and Indonesia as well as distribution sites in Germany, Switzerland, France and the US.
In addition to machine-made cigars and cigarillos, the product range also includes hand-rolled cigars made in the Caribbean, for example from the Dominican Republic, Brazil, Nicaragua and Honduras.
However, it is not only in the field of tobacco products that the company has proven to be an outright pioneer. Resource planning has been carried out using an ERP system since the 1990s. Then as now, Villiger has been relying on SAP solutions.This is also the case in Germany, where a small team of sales experts deals with more than 35,000 retailers every year.
The primary task of the sales force is optimising the visibility of Villiger cigars and cigarillos. How often individual retail outlets are visited within a year largely depends on various actors. The size of the product displays, humidor maintenanceand the positioning of the competition are just some of the factors that go into planning on-site visits.
The complex customer structure and up to 10,000 visit specifications per quarter required an individual solution in the SAP Sales Cloud.
